work.

Professional Dashboard is the first place Facebook creators come when they’re in creator mode. Our metrics said it was doing well. Two years of creator feedback told us otherwise.

I led the redesign from making the case for change to aligning delivery. We gave home a clearer pulse check and made each deeper surface add something useful.

Facebook’s web investment for creators was going into Meta Business Suite while the dashboard creators needed was slated for removal. I led the conversations that uncovered the pivot back to ProDash Web.

I managed the launch in June 2025. It surpassed TikTok Studio in core use cases.

I co-created the first AI-focused design workgroup inside the Creators org, roughly a year before broader Facebook design adoption. I also proposed, co-authored and sponsored the Creator AI Design Principles that senior leadership aligned behind.

Alongside that work, a new design intake and quality-gate process raised the bar on what reached designers and delivered a 22% gain in team efficiency.

The org was handing creators analytics and calling it guidance. I authored the strategy that named the gap: data alone isn’t insight. Creators needed help understanding what to do with it.

As the team’s product design manager, I led the design strategy and oversaw execution. The work beat both adoption and retention goals.

I brought stakeholders across the bank together behind “smart friction.” Authentication moves into the background during low-risk sessions and surfaces when risk rises.

Behavioral biometrics and emerging authentication contributed to the identity platform’s revenue impact. The work also led to a network device fingerprinting patent awarded in the US and EU.

I led the design and execution of one of the world’s first push authentication experiences. It shipped ahead of every major company but one, which beat us by four days.

Tap to Verify followed: hardware-backed verification built on Presto chip-card technology, turning the card itself into the credential.

A Toyota Tundra was going to tow Space Shuttle Endeavour through Los Angeles. The digital experience had to be ready when the world arrived.

I drove execution between Saatchi’s creative department and our contractors, managing creative direction, implementation and quality control across three teams. The campaign also received North America’s only Platinum AME Award in 2014.

I managed, designed and built all web content for DATA.org and ONE.org, including every piece of US online content for Live 8.

Each G8 summit brought changing advocacy materials and long days delivering the digital experience. I worked with business leaders, political figures and celebrities to turn their visions into work the team could ship.